What is the essence of 'Customer Survey'?

What is the essence of....?








the paper that contains Satisfied , Very Satisfied , Dissatisfied.... etccc....





Is it really important ? Why|||A customer survey is important to determine if the products and/or the services the company is providing are meeting the needs of the customer. Good companies use this feedback in order to make changes in their products, and also to determine if their employees are properly working with the product or service--did the employee give the proper information,etc.





an important aspect is making sure that the survey is asking the right questions. The Likert scale (good, very good, excellent, etc.) is one way to measure satisfaction. Large numbers of surveys are tabulated to get an overview of what%26#039;s going on--one answer typically won%26#039;t be accurate.





Surveys are important because the company usually has competition and must know how customers feel about the product or service. For instance, maybe you make red cars and you arent%26#039; selling very many--you want to know why. You may think it%26#039;s because people just don%26#039;t like red, but a survey might show that the sales people aren%26#039;t giving the right information on the car so people may like the color but they are afraid to buy it for some other reason. So, instead of getting rid of the red cars (based on your initial hunch), you would make new information packets and retrain your employees.|||It allows you an opportunity to analyze your service





where it is deficient -


where it is outstanding





so that you have an opportunity to tweak it to improve


your company





BECAUSE





If you don%26#039;t treat your customers well - they will go somewhere


where they are appreciated - and you will be liquidating


your stock on the floor





all the best|||You%26#039;re measuring your customers satisfaction with your company, product or services. If, for instance, only 60% of your customer answer satisfied or very satisfied then it%26#039;s telling you that you might lose 40% of your customers. That%26#039;s why there%26#039;s usually a space where customers can make suggestions on how you can improve. Most companies rely on repeat customers in order to maintain revenues and project future sales. A company can%26#039;t afford to possibly lose 40%. These types of surveys are great management tools to increase company performance and improve customer satisfaction.