Do you think that surveys accurately represent how groups of people feel about an issue?

At my company, we're encouraged to send out surveys to gage how our internal customers feel about our work. I think that sometimes, we're too quick to judge our success or failure by the comments of a few. What do you think?

Do you think that surveys accurately represent how groups of people feel about an issue?
I for one never accurately fill out surveys so take it from there.
Reply:well no one ever asks my opinion and I generally disagree with survey findings........ maybe you should do a survey on this............
Reply:Survey is O.K. but has to be designed, and handled properly -


1. The questions have to be intelligent, make sense. Misleading questions, or meaningless questions will mislead the results. 2. Which consumer group you target your survey is equally important - Let us use a detergent to illustrate: you send the survey to Senior citizen, executives, or teen agers, young students for answer are all wrong. The consumer group should be housewives, middle aged consumers. If you mistakenly sent your questions to the wrong groups, the answers will all be garbage's - they just fill up your answer sheet to finish the survey. 3. Also, the survey should be conducted over a longer period of time - a short period of time really can not find the accurate answer. 4. The populations - has to be a large group of peoples, in many geography areas. No to use the statistics for one spot answer to reflect the overall answers.


If the survey did not follow the way I recommended is purely waste of time and money. Also it will mislead the market direction of the company! It may caused the corporation big bucks.
Reply:Most people will not answer correct. Surveys are usually not very accurate.
Reply:i think we should take a survey on the IQ of your boss