Would you be impressed if 93% of a company's active customers would refer the company to a friend?

I work for a pest control company and according to a recent survey of all active customers 93% of the customers would refer the company to a friend. Is that impressive or not?

Would you be impressed if 93% of a company's active customers would refer the company to a friend?
That is an excellent stat. Now what you should do is present your big boss (those that own the franchise) to capitalize on it. Instead of just saying they would recommend it, make it worth their while to recommend it. Give them a free 1 year check for each person they recommend that has you do their work. Ask them to write up reviews for local papers, and consumer groups etc.
Reply:That's VERY impressive.
Reply:Absolutely! This shows customer satisfaction. I would think that it also means that you know what you are doing. I always try to ask customer opinion when searching out a new vendor.

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