I want to start clothing store how should i survey the market so that i no the demand and supply status?

I AM STAYING IN OMAN AND PLANNING TO IMPORT DESIGNER CLOTHS FROM INDIA NOW I WANT TO START A RETAIL STORE BUT AFRAID IF I CANT FIND ENOUGH CUSTOMER KINDLY ADVICE ANY WAY TO FIND PRATICALLY WHAT PEOPLE DEMANDS IN LOCAL MARKET.

I want to start clothing store how should i survey the market so that i no the demand and supply status?
Some companies online sell this type of information but it can be expensive and they may not have info for your location. You could get some friends to help you do quick street surveys to see how people would react to the types of products you are planning to sell. Also pay attention to other businesses in the area and see how well they are doing. If others have tried it and gone out of business, then it might not be such a great idea for the area. Also make sure there aren't too many stores like you are planning already in the area or find a way to differentiate yours from theirs through something special. You could even ask some stores that are similar to yours about their businesses. Not everyone will want to tell you everything, but some can be really helpful. I had to get this type of info for some of my college business projects.





There are also actual people called business analysts/advisors that will research this for you and advise you on whether to do it or not.
Reply:Find a merchant's association. They usually have a good idea of the demographics of the area. See if where you plan to have your shop fits with those characteristics of te kind of customer you want.





A well defined customer profile helps you know the place to advertise, locate your store, product lines to pursue and many other business decisions.





I worked for a cash register company and saw the marketing posters for customer profiles for a clothing store here in the states. They had two customer profiles that I remember. One was called "Mimi Mimic." she was the kind of woman who would buy the clothing all her friends bought. Trendy,stuff that she saw im magazines. The other was "Penny Paycheck." She was on a budget looking for nice clothes for work. Both were young, say 15-25, thin, not much in that store was for larger women, though today, people are bigger so they would probably have more big sizes.





If YOU are the target customer, profile yourself. That's a starting point. Now ask yourself, if there are enough people who think and act like you, to buy your imported garments.





Good luck. Business is fun.

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